New Maybank x Manchester United Card Proposition Launch, coinciding with the MUFC Tour 2019. Held in front of an audience of 2000, with selected VIP guests, the card was launched by select Man United players and Maybank top brass from the Malaysian Head Office.
Originally mooted as a private closed-door event for VVIP guests, Revolution Event Management (REM) re-proposed it as a public event. I handled the creative direction, with continuous input with the team and client -- syncronising the creative output with fast-changing variables from many stakeholders.
Interpreting assets and brand guidelines from both Maybank and Manchester United -- from build-ups to games and brand communication, into a cohesive event launch, bringing a feel of the Old Trafford Stadia experience to a local audience.
Publicity visuals for Maybank x Manchester United Card Launch 2019, Maybank/Manchester United Assets.
From left to right: Stage, with launch mech, VVIP audience. Also pictured: the "Speedshot" game; United players enjoying a game of foosball with the public.
Mall-entrance red carpet photo wall, pictured are United players with United and Maybank mascots.
Proposal renders for Stage/VVIP zone.
Proposal renders for "Speedshot" game. Players/public to have a go at the ball, to track top speed on a leaderboard.