Work in progress: Exhibition panel renders
Creative direction, exhibition and campaign design for Certis Cisco's 50th Anniversary. Featuring a body of work by photographer Han, who shadowed the Cisco team during security duties, the exhibition was designed monolithically,
emulating the CCTV/Surveillance rooms for the viewer's voyeuristic experience, as they watched over the team and their duties in an engaging, and thematically and 'hourly' setting.
emulating the CCTV/Surveillance rooms for the viewer's voyeuristic experience, as they watched over the team and their duties in an engaging, and thematically and 'hourly' setting.
Featuring a clash between the futuristic and analog interface (a nod to Cisco's inherent use of tech and pragmatism) — the detached, cold, clinical bespoke panels (reflective of Cisco's ethos itself: rigourously professional and faceless) houses an illuminated clock denoting the current period of time as duties are carried out (that moved chronologically with each panel), and a 'ticker tape' at the bottom showing the other duties/work that Cisco was covering concurrently. The exhibition was held for a fortnight at the National Museum of Singapore in 2008.
Exhibition at the national museum of singapore.
Work in progress: early proposals for user experience and floor plan layout
Work in progress: tests for marketing poster
